Memrise Brand Colors
Memrise is a language learning platform using spaced repetition, video clips of native speakers, and gamification to teach vocabulary and conversational skills in dozens of languages. It emphasizes real-world language immersion through authentic audio and video content. Memrise's warm, friendly brand reflects the approachable joy of learning a new language organically.
The official Memrise palette comprises three colors: Maximum Yellow Red (#FDC010), Gunmetal (#2B3647), and Linen (#FAF8F0). Measured against white, just one value satisfies the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text: Gunmetal, at 12.2:1, leaving the other two for backgrounds, display-size type, and non-text elements.
Memrise Color Palette
Memrise uses 3 official colors in its brand identity.
Maximum Yellow Red
#FDC010
Gunmetal
#2B3647
Linen
#FAF8F0
Frequently Asked Questions
What are the official Memrise brand colors?
How do I use Memrise brand colors in CSS?
color: #HEX; or background-color: #HEX;.
Are these Memrise colors official?
What color formats are available?
Can I use Memrise brand colors in my project?
What is the primary Memrise color?
How do I ensure color accuracy across devices?
Do Memrise colors meet accessibility standards?
How often are brand colors updated?
What other brands have similar colors?
Accessibility of the Memrise palette
Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.
Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker
Memrise and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Memrise.