Mixpanel logo

Mixpanel Brand Colors

"Powerful, self-serve product analytics"

Mixpanel is a product analytics platform that helps teams understand user behavior with event tracking and data-driven insights.

https://mixpanel.com

The official Mixpanel palette comprises eight colors: 5028C0 (#5028C0), 1B0B3B (#1B0B3B), 1F1F24 (#1F1F24), Mixpanel Purple (#7856FF), FF7557 (#FF7557), and F8BC3B (#F8BC3B), and 2 more. Measured against white, four of them satisfy the 4.5:1 contrast ratio WCAG AA requires of normal-size body text, while the other four are limited to fills, large text, and non-text elements.

Download logo:
PNG WebP JPEG

Mixpanel Color Palette

Mixpanel uses 8 official colors in its brand identity.

5028C0

#5028C0
HEX #5028C0
RGB 80, 40, 192
HSL 255.8°, 65.5%, 45.5%
On white 8.73:1
On black 2.41:1
As text on white AAA

1B0B3B

#1B0B3B
HEX #1B0B3B
RGB 27, 11, 59
HSL 260.0°, 68.6%, 13.7%
On white 18.14:1
On black 1.16:1
As text on white AAA

1F1F24

#1F1F24
HEX #1F1F24
RGB 31, 31, 36
HSL 240.0°, 7.5%, 13.1%
On white 16.41:1
On black 1.28:1
As text on white AAA

Mixpanel Purple

#7856FF
HEX #7856FF
RGB 120, 86, 255
HSL 252.1°, 100.0%, 66.9%
On white 4.59:1
On black 4.57:1
As text on white AA

FF7557

#FF7557
HEX #FF7557
RGB 255, 117, 87
HSL 10.7°, 100.0%, 67.1%
On white 2.65:1
On black 7.93:1
As text on white Fail

F8BC3B

#F8BC3B
HEX #F8BC3B
RGB 248, 188, 59
HSL 41.0°, 93.1%, 60.2%
On white 1.71:1
On black 12.25:1
As text on white Fail

80E1D9

#80E1D9
HEX #80E1D9
RGB 128, 225, 217
HSL 175.1°, 61.8%, 69.2%
On white 1.53:1
On black 13.69:1
As text on white Fail

EAE6E7

#EAE6E7
HEX #EAE6E7
RGB 234, 230, 231
HSL 345.0°, 8.7%, 91.0%
On white 1.24:1
On black 16.97:1
As text on white Fail

Frequently Asked Questions

What are the official Mixpanel brand colors?
Mixpanel uses 8 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Mixpanel brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Mixpanel colors official?
The color codes on this page are sourced from Mixpanel's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Mixpanel brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Mixpanel brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Mixpanel's brand guidelines.
What is the primary Mixpanel color?
The primary Mixpanel brand color is 5028C0 (#5028C0). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Mixpanel colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Mixpanel colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Mixpanel rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Mixpanel color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Mixpanel palette

Of the 8 recorded colors, 4 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Mixpanel and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Mixpanel.