Must logo

Must Brand Colors

Must is a social platform for tracking and discovering movies, TV shows, books, and games, allowing users to log what they've watched, read, or played and discover recommendations through their social network. It targets pop culture enthusiasts who want a Letterboxd-style experience across all media. Must's clean, grid-based brand reflects its organized, collection-driven identity.

https://must.com

Must's published brand guidelines record two official colors: Black (#000000) and Azure Radiance (#01A1FF). Only Black meets WCAG AA's 4.5:1 floor for body text on white; the other is limited to backgrounds, display-size type, and non-text elements.

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Must Color Palette

Must uses 2 official colors in its brand identity.

Black

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

Azure Radiance

#01A1FF
HEX #01A1FF
RGB 1, 161, 255
HSL 202.2°, 100.0%, 50.2%
On white 2.78:1
On black 7.54:1
As text on white Fail

Frequently Asked Questions

What are the official Must brand colors?
Must uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Must brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Must colors official?
The color codes on this page are sourced from Must's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Must brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Must brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Must's brand guidelines.
What is the primary Must color?
The primary Must brand color is Black (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Must colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Must colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Must rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Must color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Must palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Must and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Must.