Artifact Brand Colors

Q: How do I use Artifact brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Artifact colors official?

The color codes are sourced from Artifact's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Artifact brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Artifact's brand guidelines.

Q: What is the primary Artifact color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Artifact colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Artifact was a personalized news reader app co-founded by Instagram co-founders Kevin Systrom and Mike Krieger, using AI to surface relevant articles tailored to individual reading interests. It was designed to cut through the noise of social media news feeds. Artifact's calm, editorial brand used restrained typography to signal quality journalism.

https://artifact.com

Recorded here is the official Artifact palette: Pomegranate (#EE4D1B), Black (#000000), and Anakiwa (#A1DDFF). Black alone reaches the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on a white background, measuring 21:1; the other two are limited to backgrounds, display-size type, and non-text elements.

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Artifact Color Palette

Artifact uses 3 official colors in its brand identity.

Pomegranate

#EE4D1B

HEX #EE4D1B

RGB 238, 77, 27

HSL 14.2°, 86.1%, 52.0%

On white 3.68:1

On black 5.71:1

As text on white AA Large

Black

#000000

HEX #000000

RGB 0, 0, 0

HSL 0.0°, 0.0%, 0.0%

On white 21.0:1

On black 1.0:1

As text on white AAA

Anakiwa

#A1DDFF

HEX #A1DDFF

RGB 161, 221, 255

HSL 201.7°, 100.0%, 81.6%

On white 1.47:1

On black 14.3:1

As text on white Fail

Frequently Asked Questions

What are the official Artifact brand colors?

Artifact uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Artifact brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Artifact colors official?

The color codes on this page are sourced from Artifact's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Artifact brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Artifact brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Artifact's brand guidelines.

What is the primary Artifact color?

The primary Artifact brand color is Pomegranate (#EE4D1B). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Artifact colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Artifact colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Artifact rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Artifact color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Artifact palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Artifact and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Artifact.