OKX logo

OKX Brand Colors

OKX is one of the world's largest cryptocurrency exchanges and Web3 platforms, offering spot and derivatives trading, an OKX Wallet, an NFT marketplace, and a DeFi yield platform to millions of users across global markets. Formerly OKEx, it rebranded to reflect its broader Web3 ambitions. OKX's clean black brand signals professionalism, depth, and a full-stack crypto ecosystem.

https://okx.com

The official OKX palette comprises two colors: Dove Gray (#666666) and Dell (#2B6D16). Every value satisfies the 4.5:1 threshold WCAG AA applies to normal-size body text on white, Dove Gray most narrowly at 5.74:1, and none is confined to display sizes.

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OKX Color Palette

OKX uses 2 official colors in its brand identity.

Dove Gray

#666666
HEX #666666
RGB 102, 102, 102
HSL 0.0°, 0.0%, 40.0%
On white 5.74:1
On black 3.66:1
As text on white AA

Dell

#2B6D16
HEX #2B6D16
RGB 43, 109, 22
HSL 105.5°, 66.4%, 25.7%
On white 6.36:1
On black 3.3:1
As text on white AA

Frequently Asked Questions

What are the official OKX brand colors?
OKX uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use OKX brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these OKX colors official?
The color codes on this page are sourced from OKX's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each OKX brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use OKX brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check OKX's brand guidelines.
What is the primary OKX color?
The primary OKX brand color is Dove Gray (#666666). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do OKX colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two OKX colors together.
How often are brand colors updated?
We periodically review and update brand color data. If OKX rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any OKX color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the OKX palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

OKX and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by OKX.