Pandora logo

Pandora Brand Colors

"Sound on"

Pandora is a music streaming service known for its Music Genome Project and personalized radio stations based on listener preferences.

https://pandora.com

Jacksons Purple (#224099) heads the official Pandora palette, followed by Cerulean (#00A0EE). Only Jacksons Purple meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, leaving the other for fills, headline-size text, and non-text roles.

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Pandora Color Palette

Pandora uses 2 official colors in its brand identity.

Jacksons Purple

#224099
HEX #224099
RGB 34, 64, 153
HSL 224.9°, 63.6%, 36.7%
On white 9.29:1
On black 2.26:1
As text on white AAA

Cerulean

#00A0EE
HEX #00A0EE
RGB 0, 160, 238
HSL 199.7°, 100.0%, 46.7%
On white 2.89:1
On black 7.26:1
As text on white Fail

Frequently Asked Questions

What are the official Pandora brand colors?
Pandora uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Pandora brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Pandora colors official?
The color codes on this page are sourced from Pandora's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Pandora brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Pandora brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Pandora's brand guidelines.
What is the primary Pandora color?
The primary Pandora brand color is Jacksons Purple (#224099). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Pandora colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Pandora colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Pandora rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Pandora color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Pandora palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Pandora and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Pandora.