PayPal logo

PayPal Brand Colors

"The new money"

PayPal is a leading digital payments platform enabling secure online transactions for over 400 million users worldwide.

https://paypal.com

PayPal's official palette spans blue and teal: PayPal Dark Blue (#003087) and PayPal Light Blue (#009CDE). Only PayPal Dark Blue meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, while PayPal Light Blue sits lowest at 3.08:1.

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PayPal Color Palette

PayPal uses 2 official colors in its brand identity.

PayPal Dark Blue

#003087
HEX #003087
RGB 0, 48, 135
HSL 218.7°, 100.0%, 26.5%
On white 11.85:1
On black 1.77:1
As text on white AAA

PayPal Light Blue

#009CDE
HEX #009CDE
RGB 0, 156, 222
HSL 197.8°, 100.0%, 43.5%
On white 3.08:1
On black 6.81:1
As text on white AA Large

Frequently Asked Questions

What are the official PayPal brand colors?
PayPal uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use PayPal brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these PayPal colors official?
The color codes on this page are sourced from PayPal's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each PayPal brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use PayPal brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check PayPal's brand guidelines.
What is the primary PayPal color?
The primary PayPal brand color is PayPal Dark Blue (#003087). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do PayPal colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two PayPal colors together.
How often are brand colors updated?
We periodically review and update brand color data. If PayPal rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any PayPal color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the PayPal palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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PayPal and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by PayPal.