Peloton logo

Peloton Brand Colors

"Together we go far"

Peloton is a connected fitness platform offering interactive cycling, running, and strength classes with live and on-demand content.

https://peloton.com

Peloton's brand guidelines fix Woodsmoke (#101113), Pumice (#CED0CF), and Cardinal (#C41F2F). Woodsmoke and Cardinal meet the 4.5:1 threshold WCAG AA applies to normal-size body text on white; the rest belong in fills, large text, and non-text elements.

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Peloton Color Palette

Peloton uses 3 official colors in its brand identity.

Woodsmoke

#101113
HEX #101113
RGB 16, 17, 19
HSL 220.0°, 8.6%, 6.9%
On white 18.89:1
On black 1.11:1
As text on white AAA

Pumice

#CED0CF
HEX #CED0CF
RGB 206, 208, 207
HSL 150.0°, 2.1%, 81.2%
On white 1.55:1
On black 13.55:1
As text on white Fail

Cardinal

#C41F2F
HEX #C41F2F
RGB 196, 31, 47
HSL 354.2°, 72.7%, 44.5%
On white 5.86:1
On black 3.58:1
As text on white AA

Frequently Asked Questions

What are the official Peloton brand colors?
Peloton uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Peloton brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Peloton colors official?
The color codes on this page are sourced from Peloton's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Peloton brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Peloton brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Peloton's brand guidelines.
What is the primary Peloton color?
The primary Peloton brand color is Woodsmoke (#101113). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Peloton colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Peloton colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Peloton rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Peloton color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Peloton palette

Of the 3 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Peloton and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Peloton.