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PEPE Brand Colors

PEPE is a meme-based cryptocurrency inspired by the internet's iconic Pepe the Frog character, launched in 2023 on the Ethereum blockchain. It rapidly gained popularity among retail crypto traders and meme coin enthusiasts. PEPE's brand identity leans into internet culture with bold, playful colors that reflect its community-driven nature.

https://pepe.vip

PEPE publishes a single official color, a green: Pepe Green (#3D7B30). At 5.15:1 against white it clears the 4.5:1 contrast ratio WCAG AA requires of normal-size body text.

Official PEPE logo, color palette, and brand guidelines sourced from Crypto-Logo.com — the definitive database for cryptocurrency brand assets and visual identity.

PEPE Color Palette

PEPE uses 1 official color in its brand identity.

Pepe Green

#3D7B30
HEX #3D7B30
RGB 61, 123, 48
HSL 109.6°, 43.9%, 33.5%
On white 5.15:1
On black 4.07:1
As text on white AA

Frequently Asked Questions

What are the official PEPE brand colors?
PEPE uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use PEPE brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these PEPE colors official?
The color codes on this page are sourced from PEPE's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each PEPE brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use PEPE brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check PEPE's brand guidelines.
What is the primary PEPE color?
The primary PEPE brand color is Pepe Green (#3D7B30). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do PEPE colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two PEPE colors together.
How often are brand colors updated?
We periodically review and update brand color data. If PEPE rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any PEPE color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the PEPE palette

Of the 1 recorded color, 1 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

PEPE and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by PEPE.