Pepsi logo

Pepsi Brand Colors

"That's what I like"

PepsiCo is a global food and beverage company known for Pepsi-Cola, with a distinctive red, white, and blue globe logo.

https://pepsi.com

Against white, the Pepsi palette measures 5.97:1 at its lowest and 8.65:1 at its highest: Pepsi Blue (#004B93) and Pepsi Red (#C9002B). Each clears the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on a white background, and none is confined to display sizes.

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Pepsi Color Palette

Pepsi uses 2 official colors in its brand identity.

Pepsi Blue

#004B93
HEX #004B93
RGB 0, 75, 147
HSL 209.4°, 100.0%, 28.8%
On white 8.65:1
On black 2.43:1
As text on white AAA

Pepsi Red

#C9002B
HEX #C9002B
RGB 201, 0, 43
HSL 347.2°, 100.0%, 39.4%
On white 5.97:1
On black 3.52:1
As text on white AA

Frequently Asked Questions

What are the official Pepsi brand colors?
Pepsi uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Pepsi brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Pepsi colors official?
The color codes on this page are sourced from Pepsi's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Pepsi brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Pepsi brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Pepsi's brand guidelines.
What is the primary Pepsi color?
The primary Pepsi brand color is Pepsi Blue (#004B93). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Pepsi colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Pepsi colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Pepsi rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Pepsi color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Pepsi palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Pepsi and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Pepsi.