Quicken Brand Colors
Quicken is a long-standing personal finance software for managing budgets, tracking bills, monitoring investments, and planning taxes, originally popularized as desktop software and now available in cloud-based form. Used by millions of American households since the 1980s, it remains a trusted name in personal finance management. Quicken's blue brand reflects its reliability and decades of financial trust.
Cloud Burst (#22324F) heads the official Quicken palette, followed by Carnation (#471CFF) and Classic Red (#EB0130). All of them meet the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, the narrowest margin being Classic Red at 4.59:1.
Quicken Color Palette
Quicken uses 3 official colors in its brand identity.
Cloud Burst
#22324F
Carnation
#471CFF
Classic Red
#EB0130
Frequently Asked Questions
What are the official Quicken brand colors?
How do I use Quicken brand colors in CSS?
color: #HEX; or background-color: #HEX;.
Are these Quicken colors official?
What color formats are available?
Can I use Quicken brand colors in my project?
What is the primary Quicken color?
How do I ensure color accuracy across devices?
Do Quicken colors meet accessibility standards?
How often are brand colors updated?
What other brands have similar colors?
Accessibility of the Quicken palette
Of the 3 recorded colors, 3 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.
Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker
Quicken and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Quicken.