Pocket Brand Colors

Q: How do I use Pocket brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Pocket colors official?

The color codes are sourced from Pocket's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Pocket brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Pocket's brand guidelines.

Q: What is the primary Pocket color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Pocket colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Pocket (formerly Read It Later) is a save-for-later reading app that lets users save articles, videos, and web pages from any source to read, watch, or listen to later offline on any device. Acquired by Mozilla, it has served hundreds of millions of users as a personal reading queue. Pocket's warm red brand reflects the cozy, curated experience of saving content for when you're ready.

https://pocket.com

Pocket's official palette spans teal and red: Pine Green (#007A73) and Amaranth (#F04055). Only Pine Green meets the 4.5:1 threshold WCAG AA applies to normal-size body text on white, while Amaranth sits lowest at 3.77:1.

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Pocket Color Palette

Pocket uses 2 official colors in its brand identity.

Pine Green

#007A73

HEX #007A73

RGB 0, 122, 115

HSL 176.6°, 100.0%, 23.9%

On white 5.21:1

On black 4.03:1

As text on white AA

Amaranth

#F04055

HEX #F04055

RGB 240, 64, 85

HSL 352.8°, 85.4%, 59.6%

On white 3.77:1

On black 5.57:1

As text on white AA Large

Frequently Asked Questions

What are the official Pocket brand colors?

Pocket uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Pocket brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Pocket colors official?

The color codes on this page are sourced from Pocket's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Pocket brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Pocket brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Pocket's brand guidelines.

What is the primary Pocket color?

The primary Pocket brand color is Pine Green (#007A73). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Pocket colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Pocket colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Pocket rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Pocket color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Pocket palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Pocket and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Pocket.