Shipt Brand Colors

Q: How do I use Shipt brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Shipt colors official?

The color codes are sourced from Shipt's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Shipt brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Shipt's brand guidelines.

Q: What is the primary Shipt color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Shipt colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Shipt is a same-day grocery and retail delivery service operated through a membership model, using a network of personal shoppers to pick and deliver from Target, grocery chains, and other retailers within hours. A subsidiary of Target, it serves millions of US households. Shipt's teal and white brand evokes freshness, speed, and the reliability of same-day retail delivery.

https://shipt.com

The official Shipt palette comprises three colors: Haiti (#25123A), Yellow Green (#BAE581), and 23CC6B (#23CC6B). Only Haiti meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, leaving the other two for backgrounds, display-size type, and non-text elements.

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Shipt Color Palette

Shipt uses 3 official colors in its brand identity.

Haiti

#25123A

HEX #25123A

RGB 37, 18, 58

HSL 268.5°, 52.6%, 14.9%

On white 17.12:1

On black 1.23:1

As text on white AAA

Yellow Green

#BAE581

HEX #BAE581

RGB 186, 229, 129

HSL 85.8°, 65.8%, 70.2%

On white 1.44:1

On black 14.61:1

As text on white Fail

23CC6B

#23CC6B

HEX #23CC6B

RGB 35, 204, 107

HSL 145.6°, 70.7%, 46.9%

On white 2.12:1

On black 9.92:1

As text on white Fail

Frequently Asked Questions

What are the official Shipt brand colors?

Shipt uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Shipt brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Shipt colors official?

The color codes on this page are sourced from Shipt's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Shipt brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Shipt brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Shipt's brand guidelines.

What is the primary Shipt color?

The primary Shipt brand color is Haiti (#25123A). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Shipt colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Shipt colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Shipt rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Shipt color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Shipt palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Shipt and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Shipt.