Taco Bell logo

Taco Bell Brand Colors

"Live Más"

Taco Bell is an American fast-food chain specializing in Mexican-inspired cuisine, known for creative menu items and a youthful brand.

https://tacobell.com

Taco Bell documents two official colors for its food & beverage identity: Purple (#5C2D73) and Light Purple (#9679A7). Only Purple meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, leaving the other for backgrounds, display-size type, and non-text elements.

Download logo:
PNG WebP JPEG

Taco Bell Color Palette

Taco Bell uses 2 official colors in its brand identity.

Purple

#5C2D73
HEX #5C2D73
RGB 92, 45, 115
HSL 280.3°, 43.8%, 31.4%
On white 10.11:1
On black 2.08:1
As text on white AAA

Light Purple

#9679A7
HEX #9679A7
RGB 150, 121, 167
HSL 277.8°, 20.7%, 56.5%
On white 3.76:1
On black 5.59:1
As text on white AA Large

Frequently Asked Questions

What are the official Taco Bell brand colors?
Taco Bell uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Taco Bell brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Taco Bell colors official?
The color codes on this page are sourced from Taco Bell's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Taco Bell brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Taco Bell brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Taco Bell's brand guidelines.
What is the primary Taco Bell color?
The primary Taco Bell brand color is Purple (#5C2D73). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Taco Bell colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Taco Bell colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Taco Bell rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Taco Bell color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Taco Bell palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Taco Bell and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Taco Bell.