Tesla logo

Tesla Brand Colors

"Accelerating the world's transition to sustainable energy"

Tesla is an electric vehicle and clean energy company founded by Elon Musk, known for the Model S, Model 3, and the Cybertruck.

https://tesla.com

The official Tesla palette comprises one color: Red (#E82127). At 4.49:1 against white it sits under the 4.5:1 contrast ratio WCAG AA requires of normal-size body text, though it remains valid as a fill, as large text, and in a logotype.

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Tesla Color Palette

Tesla uses 1 official color in its brand identity.

Red

#E82127
HEX #E82127
RGB 232, 33, 39
HSL 358.2°, 81.2%, 52.0%
On white 4.49:1
On black 4.68:1
As text on white AA Large

Frequently Asked Questions

What are the official Tesla brand colors?
Tesla uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Tesla brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Tesla colors official?
The color codes on this page are sourced from Tesla's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Tesla brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Tesla brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Tesla's brand guidelines.
What is the primary Tesla color?
The primary Tesla brand color is Red (#E82127). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Tesla colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Tesla colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Tesla rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Tesla color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Tesla palette

Of the 1 recorded color, 0 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Tesla and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Tesla.