TikTok Brand Colors

Q: How do I use TikTok brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these TikTok colors official?

The color codes are sourced from TikTok's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use TikTok brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check TikTok's brand guidelines.

Q: What is the primary TikTok color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do TikTok colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

"Make every moment count"

TikTok is the leading short-form video platform that has redefined entertainment and creator culture with its algorithmic content discovery.

https://tiktok.com

TikTok's brand guidelines fix TikTok Black (#000000), TikTok Cyan (#25F4EE), and TikTok Red (#FE2C55). Against white only TikTok Black meets WCAG AA's 4.5:1 floor for body text, at 21:1, leaving the other two for fills, large text, and non-text elements.

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TikTok Color Palette

TikTok uses 3 official colors in its brand identity.

TikTok Black

#000000

HEX #000000

RGB 0, 0, 0

HSL 0.0°, 0.0%, 0.0%

On white 21.0:1

On black 1.0:1

As text on white AAA

TikTok Cyan

#25F4EE

HEX #25F4EE

RGB 37, 244, 238

HSL 178.3°, 90.4%, 55.1%

On white 1.38:1

On black 15.25:1

As text on white Fail

TikTok Red

#FE2C55

HEX #FE2C55

RGB 254, 44, 85

HSL 348.3°, 99.1%, 58.4%

On white 3.68:1

On black 5.71:1

As text on white AA Large

Frequently Asked Questions

What are the official TikTok brand colors?

TikTok uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use TikTok brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these TikTok colors official?

The color codes on this page are sourced from TikTok's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each TikTok brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use TikTok brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check TikTok's brand guidelines.

What is the primary TikTok color?

The primary TikTok brand color is TikTok Black (#000000). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do TikTok colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two TikTok colors together.

How often are brand colors updated?

We periodically review and update brand color data. If TikTok rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any TikTok color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the TikTok palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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