Truebill logo

Truebill Brand Colors

Truebill (now Rocket Money) is a personal finance app that helps users identify and cancel unwanted subscriptions, lower bills by negotiating on their behalf, and track spending across accounts to improve financial health. Used by millions of Americans, it has saved users significant money. Its brand reflects the empowerment and relief of taking control of personal finances.

https://truebill.com

Truebill documents two official colors for its finance identity: Black Pearl (#061A36) and Dodger Blue (#1C7AF9). Measured against white, just one value satisfies the 4.5:1 threshold WCAG AA applies to normal-size body text: Black Pearl, at 17.37:1, leaving the other for fills, large text, and non-text elements.

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Truebill Color Palette

Truebill uses 2 official colors in its brand identity.

Black Pearl

#061A36
HEX #061A36
RGB 6, 26, 54
HSL 215.0°, 80.0%, 11.8%
On white 17.37:1
On black 1.21:1
As text on white AAA

Dodger Blue

#1C7AF9
HEX #1C7AF9
RGB 28, 122, 249
HSL 214.5°, 94.8%, 54.3%
On white 4.04:1
On black 5.2:1
As text on white AA Large

Frequently Asked Questions

What are the official Truebill brand colors?
Truebill uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Truebill brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Truebill colors official?
The color codes on this page are sourced from Truebill's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Truebill brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Truebill brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Truebill's brand guidelines.
What is the primary Truebill color?
The primary Truebill brand color is Black Pearl (#061A36). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Truebill colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Truebill colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Truebill rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Truebill color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Truebill palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Truebill and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Truebill.