TrueUSD logo

TrueUSD Brand Colors

TrueUSD (TUSD) is a regulated USD-backed stablecoin issued by TrustToken, with reserves verified through regular third-party attestations. It is used by traders and businesses as a transparent, dollar-pegged medium of exchange across multiple blockchains. TrueUSD's blue brand communicates regulatory compliance and institutional-grade trustworthiness.

https://trueusd.com

TrueUSD publishes a single official color, a blue: TrueUSD Navy (#002868). At 13.97:1 against white it clears the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text, and the stricter 7:1 of WCAG AAA as well.

Official TrueUSD logo, color palette, and brand guidelines sourced from Crypto-Logo.com — the definitive database for cryptocurrency brand assets and visual identity.

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TrueUSD Color Palette

TrueUSD uses 1 official color in its brand identity.

TrueUSD Navy

#002868
HEX #002868
RGB 0, 40, 104
HSL 216.9°, 100.0%, 20.4%
On white 13.97:1
On black 1.5:1
As text on white AAA

Frequently Asked Questions

What are the official TrueUSD brand colors?
TrueUSD uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use TrueUSD brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these TrueUSD colors official?
The color codes on this page are sourced from TrueUSD's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each TrueUSD brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use TrueUSD brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check TrueUSD's brand guidelines.
What is the primary TrueUSD color?
The primary TrueUSD brand color is TrueUSD Navy (#002868). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do TrueUSD colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two TrueUSD colors together.
How often are brand colors updated?
We periodically review and update brand color data. If TrueUSD rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any TrueUSD color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the TrueUSD palette

Of the 1 recorded color, 1 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

TrueUSD and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by TrueUSD.