Tubi logo

Tubi Brand Colors

Tubi is a free, ad-supported streaming service owned by Fox Corporation offering a massive library of movies and TV shows without a subscription fee. It targets budget-conscious viewers seeking a free alternative to paid streaming services. Tubi's bold red brand conveys the accessibility, abundance, and fun of watching unlimited content for free.

https://tubi.com

Against white, the Tubi palette measures 1.14:1 at its lowest and 20.45:1 at its highest: Black Russian (#0A0019), Texas (#F7F590), and Pigment Indigo (#45009D). Measured against white, two of them satisfy the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text; the rest belong in fills, headline-size text, and non-text roles.

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Tubi Color Palette

Tubi uses 3 official colors in its brand identity.

Black Russian

#0A0019
HEX #0A0019
RGB 10, 0, 25
HSL 264.0°, 100.0%, 4.9%
On white 20.45:1
On black 1.03:1
As text on white AAA

Texas

#F7F590
HEX #F7F590
RGB 247, 245, 144
HSL 58.8°, 86.6%, 76.7%
On white 1.14:1
On black 18.42:1
As text on white Fail

Pigment Indigo

#45009D
HEX #45009D
RGB 69, 0, 157
HSL 266.4°, 100.0%, 30.8%
On white 12.07:1
On black 1.74:1
As text on white AAA

Frequently Asked Questions

What are the official Tubi brand colors?
Tubi uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Tubi brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Tubi colors official?
The color codes on this page are sourced from Tubi's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Tubi brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Tubi brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Tubi's brand guidelines.
What is the primary Tubi color?
The primary Tubi brand color is Black Russian (#0A0019). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Tubi colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Tubi colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Tubi rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Tubi color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Tubi palette

Of the 3 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Tubi and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Tubi.