Twist logo

Twist Brand Colors

Twist is an asynchronous team communication platform from Todoist's maker Doist, designed for remote teams who want thoughtful, focused conversations organized by threads rather than real-time chat streams that demand constant attention. It champions async-first work culture. Twist's calm, clean brand reflects its deliberate, deep-work-friendly approach to remote team communication.

https://twist.com

Against white, the Twist palette measures 4.05:1 at its lowest and 14.96:1 at its highest: Shark (#222829) and Deep Cerulean (#008AA6). Only Shark meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white; the other is limited to fills, large text, and non-text elements.

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Twist Color Palette

Twist uses 2 official colors in its brand identity.

Shark

#222829
HEX #222829
RGB 34, 40, 41
HSL 188.6°, 9.3%, 14.7%
On white 14.96:1
On black 1.4:1
As text on white AAA

Deep Cerulean

#008AA6
HEX #008AA6
RGB 0, 138, 166
HSL 190.1°, 100.0%, 32.5%
On white 4.05:1
On black 5.19:1
As text on white AA Large

Frequently Asked Questions

What are the official Twist brand colors?
Twist uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Twist brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Twist colors official?
The color codes on this page are sourced from Twist's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Twist brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Twist brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Twist's brand guidelines.
What is the primary Twist color?
The primary Twist brand color is Shark (#222829). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Twist colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Twist colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Twist rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Twist color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Twist palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Twist and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Twist.