Under Armour logo

Under Armour Brand Colors

"The only way is through"

Under Armour is an American sportswear brand specializing in performance apparel, footwear, and accessories for athletes.

https://underarmour.com

Under Armour documents one official color for its fashion identity: 000000 (#000000). Against white it measures 21:1, clearing the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text.

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Under Armour Color Palette

Under Armour uses 1 official color in its brand identity.

000000

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

Frequently Asked Questions

What are the official Under Armour brand colors?
Under Armour uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Under Armour brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Under Armour colors official?
The color codes on this page are sourced from Under Armour's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Under Armour brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Under Armour brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Under Armour's brand guidelines.
What is the primary Under Armour color?
The primary Under Armour brand color is 000000 (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Under Armour colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Under Armour colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Under Armour rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Under Armour color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Under Armour palette

Of the 1 recorded color, 1 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Under Armour and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Under Armour.