Upwork logo

Upwork Brand Colors

Upwork is the world's largest freelancing platform connecting businesses with skilled independent professionals in software development, design, marketing, writing, and hundreds of other disciplines for both short and long-term projects. Used by millions of freelancers and companies globally, it is a leader in the global talent economy. Upwork's green brand reflects the growth and opportunity of the freelance economy.

https://upwork.com

Upwork's brand guidelines fix 108A00 (#108A00), 000000 (#000000), 13544E (#13544E), and 086ADD (#086ADD). Against white the ratios run from 4.51:1 to 21:1, so every value meets WCAG AA's 4.5:1 floor for body text.

Download logo:
PNG WebP JPEG

Upwork Color Palette

Upwork uses 4 official colors in its brand identity.

108A00

#108A00
HEX #108A00
RGB 16, 138, 0
HSL 113.0°, 100.0%, 27.1%
On white 4.51:1
On black 4.66:1
As text on white AA

000000

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

13544E

#13544E
HEX #13544E
RGB 19, 84, 78
HSL 174.5°, 63.1%, 20.2%
On white 8.73:1
On black 2.41:1
As text on white AAA

086ADD

#086ADD
HEX #086ADD
RGB 8, 106, 221
HSL 212.4°, 93.0%, 44.9%
On white 5.1:1
On black 4.12:1
As text on white AA

Frequently Asked Questions

What are the official Upwork brand colors?
Upwork uses 4 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Upwork brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Upwork colors official?
The color codes on this page are sourced from Upwork's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Upwork brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Upwork brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Upwork's brand guidelines.
What is the primary Upwork color?
The primary Upwork brand color is 108A00 (#108A00). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Upwork colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Upwork colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Upwork rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Upwork color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Upwork palette

Of the 4 recorded colors, 4 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Upwork and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Upwork.