Vercel logo

Vercel Brand Colors

"Develop. Preview. Ship."

Vercel is the platform for frontend developers, providing tools and infrastructure for building and deploying web applications at scale.

https://vercel.com

Every color Vercel publishes clears 4.5:1 against white: Blue Ribbon (#0070F3) and Cod Gray (#171717). 1 of them also reach the stricter 7:1 ratio of WCAG AAA.

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Vercel Color Palette

Vercel uses 2 official colors in its brand identity.

Blue Ribbon

#0070F3
HEX #0070F3
RGB 0, 112, 243
HSL 212.3°, 100.0%, 47.6%
On white 4.55:1
On black 4.61:1
As text on white AA

Cod Gray

#171717
HEX #171717
RGB 23, 23, 23
HSL 0.0°, 0.0%, 9.0%
On white 17.93:1
On black 1.17:1
As text on white AAA

Frequently Asked Questions

What are the official Vercel brand colors?
Vercel uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Vercel brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Vercel colors official?
The color codes on this page are sourced from Vercel's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Vercel brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Vercel brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Vercel's brand guidelines.
What is the primary Vercel color?
The primary Vercel brand color is Blue Ribbon (#0070F3). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Vercel colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Vercel colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Vercel rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Vercel color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Vercel palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Vercel and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Vercel.