Vevo logo

Vevo Brand Colors

Vevo is a music video hosting and media company that partners with major record labels including Universal and Sony to distribute premium official music videos across YouTube, its own platform, and connected TV channels. It serves music fans and artists seeking a premium video destination. Vevo's red brand reflects the energy and cultural power of music video entertainment.

https://vevo.com

000000 (#000000) heads the official Vevo palette, followed by 174BEB (#174BEB), FF75E6 (#FF75E6), FF4B00 (#FF4B00), FFD300 (#FFD300), BAD131 (#BAD131), and F12027 (#F12027), and 2 more. Against white, 000000, 174BEB, and 0E664B meet the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text; the other six fall below it, FFD300 lowest at 1.44:1.

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Vevo Color Palette

Vevo uses 9 official colors in its brand identity.

000000

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

174BEB

#174BEB
HEX #174BEB
RGB 23, 75, 235
HSL 225.3°, 84.1%, 50.6%
On white 6.48:1
On black 3.24:1
As text on white AA

FF75E6

#FF75E6
HEX #FF75E6
RGB 255, 117, 230
HSL 310.9°, 100.0%, 72.9%
On white 2.35:1
On black 8.94:1
As text on white Fail

FF4B00

#FF4B00
HEX #FF4B00
RGB 255, 75, 0
HSL 17.6°, 100.0%, 50.0%
On white 3.36:1
On black 6.26:1
As text on white AA Large

FFD300

#FFD300
HEX #FFD300
RGB 255, 211, 0
HSL 49.6°, 100.0%, 50.0%
On white 1.44:1
On black 14.57:1
As text on white Fail

BAD131

#BAD131
HEX #BAD131
RGB 186, 209, 49
HSL 68.6°, 63.5%, 50.6%
On white 1.71:1
On black 12.25:1
As text on white Fail

F12027

#F12027
HEX #F12027
RGB 241, 32, 39
HSL 358.0°, 88.2%, 53.5%
On white 4.22:1
On black 4.98:1
As text on white AA Large

0E664B

#0E664B
HEX #0E664B
RGB 14, 102, 75
HSL 161.6°, 75.9%, 22.7%
On white 6.95:1
On black 3.02:1
As text on white AA

A2ABC5

#A2ABC5
HEX #A2ABC5
RGB 162, 171, 197
HSL 224.6°, 23.2%, 70.4%
On white 2.29:1
On black 9.17:1
As text on white Fail

Frequently Asked Questions

What are the official Vevo brand colors?
Vevo uses 9 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Vevo brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Vevo colors official?
The color codes on this page are sourced from Vevo's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Vevo brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Vevo brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Vevo's brand guidelines.
What is the primary Vevo color?
The primary Vevo brand color is 000000 (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Vevo colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Vevo colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Vevo rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Vevo color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Vevo palette

Of the 9 recorded colors, 3 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Vevo and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Vevo.