Visa logo

Visa Brand Colors

"It's everywhere you want to be"

Visa is a global payments technology company connecting consumers, businesses, and banks across more than 200 countries and territories.

https://visa.com

Visa's official palette spans blue and orange: Visa Blue (#1A1F71) and Visa Gold (#F7B600). Measured against white, just one value satisfies the 4.5:1 contrast ratio WCAG AA requires of normal-size body text: Visa Blue, at 14.2:1; the other is limited to fills, headline-size text, and non-text roles.

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Visa Color Palette

Visa uses 2 official colors in its brand identity.

Visa Blue

#1A1F71
HEX #1A1F71
RGB 26, 31, 113
HSL 236.6°, 62.6%, 27.3%
On white 14.2:1
On black 1.48:1
As text on white AAA

Visa Gold

#F7B600
HEX #F7B600
RGB 247, 182, 0
HSL 44.2°, 100.0%, 48.4%
On white 1.8:1
On black 11.65:1
As text on white Fail

Frequently Asked Questions

What are the official Visa brand colors?
Visa uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Visa brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Visa colors official?
The color codes on this page are sourced from Visa's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Visa brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Visa brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Visa's brand guidelines.
What is the primary Visa color?
The primary Visa brand color is Visa Blue (#1A1F71). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Visa colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Visa colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Visa rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Visa color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Visa palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Visa and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Visa.