Vrbo logo

Vrbo Brand Colors

Vrbo (Vacation Rentals by Owner) is a vacation rental marketplace owned by Expedia Group connecting travelers with private homes, cottages, cabins, and villas for family and group travel, competing with Airbnb in the short-term rental market. It focuses on entire-home rentals rather than room sharing. Vrbo's blue brand reflects space, familiarity, and the comfort of renting an entire home.

https://vrbo.com

Vrbo's official palette spans blue: Blue Zodiac (#0E214B) and Mariner (#2474DE). Against white the ratios run from 4.54:1 to 15.7:1, so every value meets WCAG AA's 4.5:1 floor for body text, and none is confined to display sizes.

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Vrbo Color Palette

Vrbo uses 2 official colors in its brand identity.

Blue Zodiac

#0E214B
HEX #0E214B
RGB 14, 33, 75
HSL 221.3°, 68.5%, 17.5%
On white 15.7:1
On black 1.34:1
As text on white AAA

Mariner

#2474DE
HEX #2474DE
RGB 36, 116, 222
HSL 214.2°, 73.8%, 50.6%
On white 4.54:1
On black 4.63:1
As text on white AA

Frequently Asked Questions

What are the official Vrbo brand colors?
Vrbo uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Vrbo brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Vrbo colors official?
The color codes on this page are sourced from Vrbo's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Vrbo brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Vrbo brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Vrbo's brand guidelines.
What is the primary Vrbo color?
The primary Vrbo brand color is Blue Zodiac (#0E214B). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Vrbo colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Vrbo colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Vrbo rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Vrbo color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Vrbo palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Vrbo and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Vrbo.