Walmart logo

Walmart Brand Colors

"Save money. Live better."

Walmart is the world's largest retailer, operating hypermarkets and discount stores in 24 countries under various brand names.

https://walmart.com

Walmart documents two official colors for its retail identity: Blue (#0071CE) and Spark Yellow (#FFC220). Only Blue meets the 4.5:1 threshold WCAG AA applies to normal-size body text on white; the other is limited to fills, headline-size text, and non-text roles.

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Walmart Color Palette

Walmart uses 2 official colors in its brand identity.

Blue

#0071CE
HEX #0071CE
RGB 0, 113, 206
HSL 207.1°, 100.0%, 40.4%
On white 4.94:1
On black 4.25:1
As text on white AA

Spark Yellow

#FFC220
HEX #FFC220
RGB 255, 194, 32
HSL 43.6°, 100.0%, 56.3%
On white 1.62:1
On black 12.99:1
As text on white Fail

Frequently Asked Questions

What are the official Walmart brand colors?
Walmart uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Walmart brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Walmart colors official?
The color codes on this page are sourced from Walmart's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Walmart brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Walmart brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Walmart's brand guidelines.
What is the primary Walmart color?
The primary Walmart brand color is Blue (#0071CE). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Walmart colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Walmart colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Walmart rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Walmart color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Walmart palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Walmart and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Walmart.