WHOOP logo

WHOOP Brand Colors

WHOOP is a premium health and fitness wearable platform offering a subscription-based smart band that continuously monitors heart rate variability, sleep quality, strain, and recovery without a screen, providing actionable performance coaching insights. Trusted by elite athletes and health-focused professionals, it is a leader in wearable health analytics. WHOOP's sleek black brand reflects elite performance.

https://whoop.com

The official WHOOP palette comprises two colors: Cod Gray (#0B0B0B) and Red (#FF0100). Against white only Cod Gray meets the 4.5:1 threshold WCAG AA applies to normal-size body text, at 19.68:1, while Red sits lowest at 4:1.

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WHOOP Color Palette

WHOOP uses 2 official colors in its brand identity.

Cod Gray

#0B0B0B
HEX #0B0B0B
RGB 11, 11, 11
HSL 0.0°, 0.0%, 4.3%
On white 19.68:1
On black 1.07:1
As text on white AAA

Red

#FF0100
HEX #FF0100
RGB 255, 1, 0
HSL 0.2°, 100.0%, 50.0%
On white 4.0:1
On black 5.26:1
As text on white AA Large

Frequently Asked Questions

What are the official WHOOP brand colors?
WHOOP uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use WHOOP brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these WHOOP colors official?
The color codes on this page are sourced from WHOOP's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each WHOOP brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use WHOOP brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check WHOOP's brand guidelines.
What is the primary WHOOP color?
The primary WHOOP brand color is Cod Gray (#0B0B0B). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do WHOOP colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two WHOOP colors together.
How often are brand colors updated?
We periodically review and update brand color data. If WHOOP rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any WHOOP color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the WHOOP palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

WHOOP and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by WHOOP.