Wish logo

Wish Brand Colors

Wish is a US e-commerce marketplace known for deeply discounted products shipped directly from manufacturers in China, targeting price-sensitive shoppers looking for bargain deals on clothing, gadgets, and household items. It operates a highly personalized, algorithm-driven shopping feed. Wish's bold, colorful brand reflects the diversity and excitement of its treasure-hunt-style bargain shopping experience.

https://wish.com

The official Wish palette comprises two colors: Green (#33E373) and Eerie Black (#1E1E1C). Only Eerie Black meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, leaving the other for fills, headline-size text, and non-text roles.

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Wish Color Palette

Wish uses 2 official colors in its brand identity.

Green

#33E373
HEX #33E373
RGB 51, 227, 115
HSL 141.8°, 75.9%, 54.5%
On white 1.7:1
On black 12.38:1
As text on white Fail

Eerie Black

#1E1E1C
HEX #1E1E1C
RGB 30, 30, 28
HSL 60.0°, 3.4%, 11.4%
On white 16.7:1
On black 1.26:1
As text on white AAA

Frequently Asked Questions

What are the official Wish brand colors?
Wish uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Wish brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Wish colors official?
The color codes on this page are sourced from Wish's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Wish brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Wish brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Wish's brand guidelines.
What is the primary Wish color?
The primary Wish brand color is Green (#33E373). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Wish colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Wish colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Wish rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Wish color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Wish palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Wish and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Wish.