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Zero Brand Colors

Zero is an intermittent fasting tracker app that helps users log fasting windows, track streaks, and access educational content about the science and benefits of different fasting protocols. Backed by nutrition science expertise, it is one of the most popular fasting apps globally. Zero's minimal, meditative brand reflects the discipline, clarity, and inner reset that fasting practitioners seek.

https://zero.com

Recorded here is the official Zero palette: Melon (#FDBAB2), Sunset Orange (#FA4A39), and Dove Gray (#717171). Dove Gray alone reaches the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on a white background, measuring 4.88:1, while Melon sits lowest at 1.64:1.

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Zero Color Palette

Zero uses 3 official colors in its brand identity.

Melon

#FDBAB2
HEX #FDBAB2
RGB 253, 186, 178
HSL 6.4°, 94.9%, 84.5%
On white 1.64:1
On black 12.84:1
As text on white Fail

Sunset Orange

#FA4A39
HEX #FA4A39
RGB 250, 74, 57
HSL 5.3°, 95.1%, 60.2%
On white 3.44:1
On black 6.1:1
As text on white AA Large

Dove Gray

#717171
HEX #717171
RGB 113, 113, 113
HSL 0.0°, 0.0%, 44.3%
On white 4.88:1
On black 4.3:1
As text on white AA

Frequently Asked Questions

What are the official Zero brand colors?
Zero uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Zero brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Zero colors official?
The color codes on this page are sourced from Zero's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Zero brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Zero brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Zero's brand guidelines.
What is the primary Zero color?
The primary Zero brand color is Melon (#FDBAB2). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Zero colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Zero colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Zero rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Zero color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Zero palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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Zero and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Zero.