Zillow logo

Zillow Brand Colors

Zillow is the most visited real estate marketplace in the United States, offering property listings, home value estimates (Zestimates), mortgage tools, and agent connections for homebuyers, sellers, and renters. Used by over 200 million monthly visitors, it is the definitive US property search destination. Zillow's deep blue brand reflects trust, authority, and its commanding presence in American real estate.

https://zillow.com

Against white, the Zillow palette measures 7.61:1 at its lowest and 18.82:1 at its highest: 0041D9 (#0041D9) and 111116 (#111116). Each clears WCAG AA's 4.5:1 floor for body text on a white background, so any of them can carry normal-size body text.

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Zillow Color Palette

Zillow uses 2 official colors in its brand identity.

0041D9

#0041D9
HEX #0041D9
RGB 0, 65, 217
HSL 222.0°, 100.0%, 42.5%
On white 7.61:1
On black 2.76:1
As text on white AAA

111116

#111116
HEX #111116
RGB 17, 17, 22
HSL 240.0°, 12.8%, 7.6%
On white 18.82:1
On black 1.12:1
As text on white AAA

Frequently Asked Questions

What are the official Zillow brand colors?
Zillow uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Zillow brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Zillow colors official?
The color codes on this page are sourced from Zillow's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Zillow brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Zillow brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Zillow's brand guidelines.
What is the primary Zillow color?
The primary Zillow brand color is 0041D9 (#0041D9). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Zillow colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Zillow colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Zillow rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Zillow color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Zillow palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Zillow and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Zillow.