Zocdoc logo

Zocdoc Brand Colors

Zocdoc is a US digital health marketplace that allows patients to find, compare, and book appointments with doctors, dentists, and specialists online in real time, based on insurance coverage, location, and availability. Used by millions of Americans, it simplifies access to healthcare. Zocdoc's clean blue-green brand reflects trustworthiness, health, and the frictionless access to quality medical care.

https://zocdoc.com

FFF04B (#FFF04B) heads the official Zocdoc palette, followed by Hawkes Blue (#DCE9FD) and Prussian Blue (#00234B). Prussian Blue alone reaches the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on a white background, measuring 15.65:1, leaving the other two for fills, large text, and non-text elements.

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Zocdoc Color Palette

Zocdoc uses 3 official colors in its brand identity.

FFF04B

#FFF04B
HEX #FFF04B
RGB 255, 240, 75
HSL 55.0°, 100.0%, 64.7%
On white 1.18:1
On black 17.82:1
As text on white Fail

Hawkes Blue

#DCE9FD
HEX #DCE9FD
RGB 220, 233, 253
HSL 216.4°, 89.2%, 92.7%
On white 1.23:1
On black 17.12:1
As text on white Fail

Prussian Blue

#00234B
HEX #00234B
RGB 0, 35, 75
HSL 212.0°, 100.0%, 14.7%
On white 15.65:1
On black 1.34:1
As text on white AAA

Frequently Asked Questions

What are the official Zocdoc brand colors?
Zocdoc uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Zocdoc brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Zocdoc colors official?
The color codes on this page are sourced from Zocdoc's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Zocdoc brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Zocdoc brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Zocdoc's brand guidelines.
What is the primary Zocdoc color?
The primary Zocdoc brand color is FFF04B (#FFF04B). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Zocdoc colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Zocdoc colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Zocdoc rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Zocdoc color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Zocdoc palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Zocdoc and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Zocdoc.