NCS S 1070-G Pure Green

Q: What are the RGB, HSL, and CMYK values of #009A44?

RGB(0, 154, 68), HSL(146.5, 100.0%, 30.2%), CMYK(100.0%, 0.0%, 55.8%, 39.6%).

Q: Does #009A44 meet WCAG contrast on white?

3.68:1 — WCAG AA fail, AAA fail for normal text.

#009A44

NCS color

NCS S 1070-G (#009A44) is a highly saturated NCS pure green — one of the most chromatic greens in the NCS system at high chromaticness and moderate depth. This vivid, emerald-to-kelly green sits at the extreme of green perception and is used in sports team identities (particularly Celtic-heritage teams), environmental certifications, and fast-food branding for its visual impact.

Color Values

HEX

#009A44

RGB

0, 154, 68

HSL

146.5, 100.0%, 30.2%

HSV

146.5, 100.0%, 60.4%

CMYK

100.0%, 0.0%, 55.8%, 39.6%

OKLCH

0.5995 0.1668 149.6

Properties

Cool Light Nearest: NCS S 1070-G Pure Green

Color Psychology

Dark greens like forest and hunter green convey wealth, tradition, and prestige. They are associated with old money, ivy-league institutions, and deep woodland environments. These tones express stability and endurance, suggesting something that has stood the test of time.

Design Usage

Dark green excels in banking, insurance, and heritage brand identities where trust is paramount. It creates elegant, authoritative headers and navigation bars that feel established and dependable. Pair it with gold, cream, or light gray for a classic combination that signals reliability and quality.