#674B97
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#674B97
Color Values
#674B97
103, 75, 151
262.1, 33.6%, 44.3%
262.1, 50.3%, 59.2%
31.8%, 50.3%, 0.0%, 40.8%
0.4783 0.1207 298.8
Properties
Color Psychology
True purple has been the color of royalty for millennia because Tyrian purple dye was extraordinarily rare and expensive. It represents luxury, creativity, and visionary thinking. Purple stimulates problem-solving and artistic expression, bridging the physical energy of red with the calm stability of blue.
Design Usage
Medium purple is a strong primary brand color for creative agencies, streaming platforms, and premium product tiers. It differentiates effectively from the blue-green dominated tech landscape. Use it for premium badges, creator tools, and feature gating where exclusivity should be communicated.
Color Harmonies
Color Blindness Simulation
CSS Usage
background-color: #674B97;
color: #674B97;
border-color: #674B97;
Indigo 900
#312E81
Tailwind Shades
Contrast Checker
Text on white
6.93:1
Text on black
3.03:1
Compare With
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Frequently Asked Questions
What are the RGB, HSL, and CMYK values of #674B97?
RGB(103, 75, 151) · HSL(262.1, 33.6%, 44.3%) · CMYK(31.8%, 50.3%, 0.0%, 40.8%)
Does #674B97 meet WCAG contrast on white?
6.93:1 — WCAG AA Pass, AAA Fail for normal text.
What text color is readable on #674B97?
Use FFFFFF text on a #674B97 background; contrast on black is 3.03:1.