#694B77

Q: What are the RGB, HSL, and CMYK values of #694B77?

RGB(105, 75, 119), HSL(280.9, 22.7%, 38.0%), CMYK(11.8%, 37.0%, 0.0%, 53.3%).

Q: Does #694B77 meet WCAG contrast on white?

7.31:1 — WCAG AA pass, AAA pass for normal text.

Overview

#694B77 is a cool, dark color. In RGB it is 105, 75, 119, in HSL 280.9°, 22.7%, 38.0%, and in CMYK 11.8%, 37.0%, 0.0%, 53.3%. The nearest named color is RAL 4005 Blue Lilac.

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Color Values

HEX

#694B77

RGB

105, 75, 119

HSL

280.9, 22.7%, 38.0%

HSV

280.9, 37.0%, 46.7%

CMYK

11.8%, 37.0%, 0.0%, 53.3%

OKLCH

0.4627 0.0781 314.6

Properties

Cool Dark Nearest: RAL 4005 Blue Lilac

Color Psychology

True purple has been the color of royalty for millennia because Tyrian purple dye was extraordinarily rare and expensive. It represents luxury, creativity, and visionary thinking. Purple stimulates problem-solving and artistic expression, bridging the physical energy of red with the calm stability of blue.

Design Usage

Medium purple is a strong primary brand color for creative agencies, streaming platforms, and premium product tiers. It differentiates effectively from the blue-green dominated tech landscape. Use it for premium badges, creator tools, and feature gating where exclusivity should be communicated.