#694C40

Q: What are the RGB, HSL, and CMYK values of #694C40?

RGB(105, 76, 64), HSL(17.6, 24.3%, 33.1%), CMYK(0.0%, 27.6%, 39.0%, 58.8%).

Q: Does #694C40 meet WCAG contrast on white?

7.75:1 — WCAG AA pass, AAA pass for normal text.

Color Values

HEX

#694C40

RGB

105, 76, 64

HSL

17.6, 24.3%, 33.1%

HSV

17.6, 39.0%, 41.2%

CMYK

0.0%, 27.6%, 39.0%, 58.8%

OKLCH

0.4444 0.0441 43.5

Properties

Warm Dark Nearest: RAL 8025 Pale Brown

Color Psychology

True brown is the color of earth, wood, and leather, symbolizing reliability, endurance, and honest craftsmanship. It is psychologically grounding and creates a sense of security and material substance. Brown conveys authenticity and is often used by brands that emphasize traditional values and natural materials.

Design Usage

Medium brown is effective for coffee brands, furniture companies, and outdoor lifestyle products. It works as a warm neutral in navigation elements, card borders, and section dividers. Brown provides an organic alternative to gray-based design systems, particularly for brands wanting to convey handmade quality.