#697B34

#697B34

Color Values

HEX

#697B34

RGB

105, 123, 52

HSL

75.2, 40.6%, 34.3%

HSV

75.2, 57.7%, 48.2%

CMYK

14.6%, 0.0%, 57.7%, 51.8%

OKLCH

0.5522 0.0989 121.6

Properties

Color Psychology

True green represents growth, harmony, and environmental consciousness. It is the color most directly associated with nature and sustainability, activating feelings of renewal and stability. Green sits at the center of the visible spectrum, making it psychologically balanced and universally positive.

Design Usage

Medium green is essential for sustainability brands, financial growth indicators, and agricultural products. It works as a primary brand color that communicates trust without the corporate coolness of blue. Ensure sufficient contrast with white text since many mid-greens fall below WCAG AA thresholds.

Color Harmonies

Color Blindness Simulation

CSS Usage

background-color: #697B34;
color: #697B34;
border-color: #697B34;
Nearest Tailwind: Lime 800 #3F6212

Tailwind Shades

Contrast Checker

Text on white

4.68:1

AA Pass AAA Fail

Text on black

4.48:1

AA Fail AAA Fail

Compare With

Related Articles

Frequently Asked Questions

What are the RGB, HSL, and CMYK values of #697B34?

RGB(105, 123, 52) · HSL(75.2, 40.6%, 34.3%) · CMYK(14.6%, 0.0%, 57.7%, 51.8%)

Does #697B34 meet WCAG contrast on white?

4.68:1 — WCAG AA Pass, AAA Fail for normal text.

What text color is readable on #697B34?

Use FFFFFF text on a #697B34 background; contrast on black is 4.48:1.