#72301F

#72301F

Color Values

HEX

#72301F

RGB

114, 48, 31

HSL

12.3, 57.2%, 28.4%

HSV

12.3, 72.8%, 44.7%

CMYK

0.0%, 57.9%, 72.8%, 55.3%

OKLCH

0.3974 0.0978 35.5

Properties

Color Psychology

Dark browns like chocolate and espresso project richness, indulgence, and masculine elegance. They carry the warmth of wood-paneled studies and aged leather, evoking comfort and established tradition. These deep tones suggest solidity, dependability, and mature sophistication.

Design Usage

Dark brown excels as a text color alternative to pure black, providing warmth and reducing visual harshness. It suits coffee roasters, chocolate brands, and heritage accessories with a tradition focus. Pair it with cream, gold, or burnt orange for a luxurious, warm-toned design system.

Color Harmonies

Color Blindness Simulation

CSS Usage

background-color: #72301F;
color: #72301F;
border-color: #72301F;
Nearest Tailwind: Orange 900 #7C2D12

Tailwind Shades

Contrast Checker

Text on white

9.73:1

AA Pass AAA Pass

Text on black

2.16:1

AA Fail AAA Fail

Compare With

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Frequently Asked Questions

What are the RGB, HSL, and CMYK values of #72301F?

RGB(114, 48, 31) · HSL(12.3, 57.2%, 28.4%) · CMYK(0.0%, 57.9%, 72.8%, 55.3%)

Does #72301F meet WCAG contrast on white?

9.73:1 — WCAG AA Pass, AAA Pass for normal text.

What text color is readable on #72301F?

Use FFFFFF text on a #72301F background; contrast on black is 2.16:1.