#724D18

Q: What are the RGB, HSL, and CMYK values of #724D18?

RGB(114, 77, 24), HSL(35.3, 65.2%, 27.1%), CMYK(0.0%, 32.5%, 78.9%, 55.3%).

Q: Does #724D18 meet WCAG contrast on white?

7.53:1 — WCAG AA pass, AAA pass for normal text.

Overview

#724D18 is a warm, dark color. In RGB it is 114, 77, 24, in HSL 35.3°, 65.2%, 27.1%, and in CMYK 0.0%, 32.5%, 78.9%, 55.3%. The nearest named color is Raw Umber.

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Color Values

HEX

#724D18

RGB

114, 77, 24

HSL

35.3, 65.2%, 27.1%

HSV

35.3, 78.9%, 44.7%

CMYK

0.0%, 32.5%, 78.9%, 55.3%

OKLCH

0.4512 0.0836 71.9

Properties

Warm Dark Nearest: Raw Umber

Color Psychology

Dark browns like chocolate and espresso project richness, indulgence, and masculine elegance. They carry the warmth of wood-paneled studies and aged leather, evoking comfort and established tradition. These deep tones suggest solidity, dependability, and mature sophistication.

Design Usage

Dark brown excels as a text color alternative to pure black, providing warmth and reducing visual harshness. It suits coffee roasters, chocolate brands, and heritage accessories with a tradition focus. Pair it with cream, gold, or burnt orange for a luxurious, warm-toned design system.