#724DAE

Q: What are the RGB, HSL, and CMYK values of #724DAE?

RGB(114, 77, 174), HSL(262.9, 38.6%, 49.2%), CMYK(34.5%, 55.7%, 0.0%, 31.8%).

Q: Does #724DAE meet WCAG contrast on white?

6.2:1 — WCAG AA pass, AAA fail for normal text.

Overview

#724DAE is a cool, dark color. In RGB it is 114, 77, 174, in HSL 262.9°, 38.6%, 49.2%, and in CMYK 34.5%, 55.7%, 0.0%, 31.8%. The nearest named color is Royal Purple.

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Color Values

HEX

#724DAE

RGB

114, 77, 174

HSL

262.9, 38.6%, 49.2%

HSV

262.9, 55.7%, 68.2%

CMYK

34.5%, 55.7%, 0.0%, 31.8%

OKLCH

0.5078 0.1496 298.5

Properties

Cool Dark Nearest: Royal Purple

Color Psychology

True purple has been the color of royalty for millennia because Tyrian purple dye was extraordinarily rare and expensive. It represents luxury, creativity, and visionary thinking. Purple stimulates problem-solving and artistic expression, bridging the physical energy of red with the calm stability of blue.

Design Usage

Medium purple is a strong primary brand color for creative agencies, streaming platforms, and premium product tiers. It differentiates effectively from the blue-green dominated tech landscape. Use it for premium badges, creator tools, and feature gating where exclusivity should be communicated.