#73402B

#73402B

Color Values

HEX

#73402B

RGB

115, 64, 43

HSL

17.5, 45.6%, 31.0%

HSV

17.5, 62.6%, 45.1%

CMYK

0.0%, 44.3%, 62.6%, 54.9%

OKLCH

0.429 0.0783 42.7

Properties

Color Psychology

Dark browns like chocolate and espresso project richness, indulgence, and masculine elegance. They carry the warmth of wood-paneled studies and aged leather, evoking comfort and established tradition. These deep tones suggest solidity, dependability, and mature sophistication.

Design Usage

Dark brown excels as a text color alternative to pure black, providing warmth and reducing visual harshness. It suits coffee roasters, chocolate brands, and heritage accessories with a tradition focus. Pair it with cream, gold, or burnt orange for a luxurious, warm-toned design system.

Color Harmonies

Color Blindness Simulation

CSS Usage

background-color: #73402B;
color: #73402B;
border-color: #73402B;
Nearest Tailwind: Yellow 900 #713F12

Tailwind Shades

Contrast Checker

Text on white

8.41:1

AA Pass AAA Pass

Text on black

2.5:1

AA Fail AAA Fail

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