#791FA4

Q: What are the RGB, HSL, and CMYK values of #791FA4?

RGB(121, 31, 164), HSL(280.6, 68.2%, 38.2%), CMYK(26.2%, 81.1%, 0.0%, 35.7%).

Q: Does #791FA4 meet WCAG contrast on white?

8.25:1 — WCAG AA pass, AAA pass for normal text.

Overview

#791FA4 is a cool, dark color. In RGB it is 121, 31, 164, in HSL 280.6°, 68.2%, 38.2%, and in CMYK 26.2%, 81.1%, 0.0%, 35.7%. The nearest named color is purple 4.

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Color Values

HEX

#791FA4

RGB

121, 31, 164

HSL

280.6, 68.2%, 38.2%

HSV

280.6, 81.1%, 64.3%

CMYK

26.2%, 81.1%, 0.0%, 35.7%

OKLCH

0.4521 0.2 311.4

Properties

Cool Dark Nearest: purple 4

Color Psychology

True purple has been the color of royalty for millennia because Tyrian purple dye was extraordinarily rare and expensive. It represents luxury, creativity, and visionary thinking. Purple stimulates problem-solving and artistic expression, bridging the physical energy of red with the calm stability of blue.

Design Usage

Medium purple is a strong primary brand color for creative agencies, streaming platforms, and premium product tiers. It differentiates effectively from the blue-green dominated tech landscape. Use it for premium badges, creator tools, and feature gating where exclusivity should be communicated.