#7940A9

Q: What are the RGB, HSL, and CMYK values of #7940A9?

RGB(121, 64, 169), HSL(272.6, 45.1%, 45.7%), CMYK(28.4%, 62.1%, 0.0%, 33.7%).

Q: Does #7940A9 meet WCAG contrast on white?

6.73:1 — WCAG AA pass, AAA fail for normal text.

Overview

#7940A9 is a cool, dark color. In RGB it is 121, 64, 169, in HSL 272.6°, 45.1%, 45.7%, and in CMYK 28.4%, 62.1%, 0.0%, 33.7%. The nearest named color is rebeccapurple.

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Color Values

HEX

#7940A9

RGB

121, 64, 169

HSL

272.6, 45.1%, 45.7%

HSV

272.6, 62.1%, 66.3%

CMYK

28.4%, 62.1%, 0.0%, 33.7%

OKLCH

0.4923 0.1648 306.3

Properties

Cool Dark Nearest: rebeccapurple

Color Psychology

True purple has been the color of royalty for millennia because Tyrian purple dye was extraordinarily rare and expensive. It represents luxury, creativity, and visionary thinking. Purple stimulates problem-solving and artistic expression, bridging the physical energy of red with the calm stability of blue.

Design Usage

Medium purple is a strong primary brand color for creative agencies, streaming platforms, and premium product tiers. It differentiates effectively from the blue-green dominated tech landscape. Use it for premium badges, creator tools, and feature gating where exclusivity should be communicated.