#968DA4
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#968DA4
Color Values
#968DA4
150, 141, 164
263.5, 11.2%, 59.8%
263.5, 14.0%, 64.3%
8.5%, 14.0%, 0.0%, 35.7%
0.6589 0.0351 303.2
Properties
Color Psychology
True purple has been the color of royalty for millennia because Tyrian purple dye was extraordinarily rare and expensive. It represents luxury, creativity, and visionary thinking. Purple stimulates problem-solving and artistic expression, bridging the physical energy of red with the calm stability of blue.
Design Usage
Medium purple is a strong primary brand color for creative agencies, streaming platforms, and premium product tiers. It differentiates effectively from the blue-green dominated tech landscape. Use it for premium badges, creator tools, and feature gating where exclusivity should be communicated.
Color Harmonies
Color Blindness Simulation
CSS Usage
background-color: #968DA4;
color: #968DA4;
border-color: #968DA4;
Zinc 400
#A1A1AA
Tailwind Shades
Contrast Checker
Text on white
3.16:1
Text on black
6.64:1
Compare With
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Frequently Asked Questions
What are the RGB, HSL, and CMYK values of #968DA4?
RGB(150, 141, 164) · HSL(263.5, 11.2%, 59.8%) · CMYK(8.5%, 14.0%, 0.0%, 35.7%)
Does #968DA4 meet WCAG contrast on white?
3.16:1 — WCAG AA Fail, AAA Fail for normal text.
What text color is readable on #968DA4?
Use 000000 text on a #968DA4 background; contrast on black is 6.64:1.