#99698A

Q: What are the RGB, HSL, and CMYK values of #99698A?

RGB(153, 105, 138), HSL(318.8, 19.0%, 50.6%), CMYK(0.0%, 31.4%, 9.8%, 40.0%).

Q: Does #99698A meet WCAG contrast on white?

4.43:1 — WCAG AA fail, AAA fail for normal text.

Overview

#99698A is a warm, light color. In RGB it is 153, 105, 138, in HSL 318.8°, 19.0%, 50.6%, and in CMYK 0.0%, 31.4%, 9.8%, 40.0%. The nearest named color is plum 4.

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Color Values

HEX

#99698A

RGB

153, 105, 138

HSL

318.8, 19.0%, 50.6%

HSV

318.8, 31.4%, 60.0%

CMYK

0.0%, 31.4%, 9.8%, 40.0%

OKLCH

0.5816 0.0763 338.8

Properties

Warm Light Nearest: plum 4

Color Psychology

Magenta is a stimulating, attention-commanding color that bridges passion and imagination. It represents transformation, artistic vision, and unconventional thinking. Magenta disrupts expectations and is associated with innovation and bold self-expression.

Design Usage

Medium magentas are powerful for brands that want to project creativity and boldness. They create eye-catching gradients when blended with purple or orange tones. Use sparingly as accent colors for maximum impact in otherwise restrained designs.