#AA73A4

Q: What are the RGB, HSL, and CMYK values of #AA73A4?

RGB(170, 115, 164), HSL(306.5, 24.4%, 55.9%), CMYK(0.0%, 32.4%, 3.5%, 33.3%).

Q: Does #AA73A4 meet WCAG contrast on white?

3.69:1 — WCAG AA fail, AAA fail for normal text.

Overview

#AA73A4 is a warm, light color. In RGB it is 170, 115, 164, in HSL 306.5°, 24.4%, 55.9%, and in CMYK 0.0%, 32.4%, 3.5%, 33.3%. The nearest named color is plum 4.

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Color Values

HEX

#AA73A4

RGB

170, 115, 164

HSL

306.5, 24.4%, 55.9%

HSV

306.5, 32.4%, 66.7%

CMYK

0.0%, 32.4%, 3.5%, 33.3%

OKLCH

0.6288 0.096 330.5

Properties

Warm Light Nearest: plum 4

Color Psychology

Magenta is a stimulating, attention-commanding color that bridges passion and imagination. It represents transformation, artistic vision, and unconventional thinking. Magenta disrupts expectations and is associated with innovation and bold self-expression.

Design Usage

Medium magentas are powerful for brands that want to project creativity and boldness. They create eye-catching gradients when blended with purple or orange tones. Use sparingly as accent colors for maximum impact in otherwise restrained designs.