#AC4028
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#AC4028
Color Values
#AC4028
172, 64, 40
10.9, 62.3%, 41.6%
10.9, 76.7%, 67.5%
0.0%, 62.8%, 76.7%, 32.5%
0.5175 0.1468 34.1
Properties
Color Psychology
True brown is the color of earth, wood, and leather, symbolizing reliability, endurance, and honest craftsmanship. It is psychologically grounding and creates a sense of security and material substance. Brown conveys authenticity and is often used by brands that emphasize traditional values and natural materials.
Design Usage
Medium brown is effective for coffee brands, furniture companies, and outdoor lifestyle products. It works as a warm neutral in navigation elements, card borders, and section dividers. Brown provides an organic alternative to gray-based design systems, particularly for brands wanting to convey handmade quality.
Color Harmonies
Color Blindness Simulation
CSS Usage
background-color: #AC4028;
color: #AC4028;
border-color: #AC4028;
Orange 800
#9A3412
Tailwind Shades
Contrast Checker
Text on white
5.97:1
Text on black
3.52:1
Compare With
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Frequently Asked Questions
What are the RGB, HSL, and CMYK values of #AC4028?
RGB(172, 64, 40) · HSL(10.9, 62.3%, 41.6%) · CMYK(0.0%, 62.8%, 76.7%, 32.5%)
Does #AC4028 meet WCAG contrast on white?
5.97:1 — WCAG AA Pass, AAA Fail for normal text.
What text color is readable on #AC4028?
Use FFFFFF text on a #AC4028 background; contrast on black is 3.52:1.