#AD778A

#AD778A

Color Values

HEX

#AD778A

RGB

173, 119, 138

HSL

338.9, 24.8%, 57.3%

HSV

338.9, 31.2%, 67.8%

CMYK

0.0%, 31.2%, 20.2%, 32.2%

OKLCH

0.63 0.072 356.6

Properties

Color Psychology

Vivid pinks project confidence, playfulness, and bold self-expression. They challenge traditional associations, carrying both the warmth of red and the creativity of violet. Hot pink in particular signals rebellion against conventions and unapologetic individuality.

Design Usage

Medium pink is effective for fashion brands, social media platforms, and marketing campaigns targeting Gen Z audiences. It makes impactful gradient elements when blended with purple or orange. Use it for accent buttons and promotional banners where energy and excitement should override corporate formality.

Color Harmonies

Color Blindness Simulation

CSS Usage

background-color: #AD778A;
color: #AD778A;
border-color: #AD778A;
Nearest Tailwind: Zinc 500 #71717A

Tailwind Shades

Contrast Checker

Text on white

3.63:1

AA Fail AAA Fail

Text on black

5.78:1

AA Pass AAA Fail

Compare With

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Frequently Asked Questions

What are the RGB, HSL, and CMYK values of #AD778A?

RGB(173, 119, 138) · HSL(338.9, 24.8%, 57.3%) · CMYK(0.0%, 31.2%, 20.2%, 32.2%)

Does #AD778A meet WCAG contrast on white?

3.63:1 — WCAG AA Fail, AAA Fail for normal text.

What text color is readable on #AD778A?

Use 000000 text on a #AD778A background; contrast on black is 5.78:1.