#B490BD
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#B490BD
Color Values
#B490BD
180, 144, 189
288.0, 25.4%, 65.3%
288.0, 23.8%, 74.1%
4.8%, 23.8%, 0.0%, 25.9%
0.7017 0.0759 319.5
Properties
Color Psychology
True purple has been the color of royalty for millennia because Tyrian purple dye was extraordinarily rare and expensive. It represents luxury, creativity, and visionary thinking. Purple stimulates problem-solving and artistic expression, bridging the physical energy of red with the calm stability of blue.
Design Usage
Medium purple is a strong primary brand color for creative agencies, streaming platforms, and premium product tiers. It differentiates effectively from the blue-green dominated tech landscape. Use it for premium badges, creator tools, and feature gating where exclusivity should be communicated.
Color Harmonies
Color Blindness Simulation
CSS Usage
background-color: #B490BD;
color: #B490BD;
border-color: #B490BD;
Violet 300
#C4B5FD
Tailwind Shades
Contrast Checker
Text on white
2.74:1
Text on black
7.66:1
Compare With
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Frequently Asked Questions
What are the RGB, HSL, and CMYK values of #B490BD?
RGB(180, 144, 189) · HSL(288.0, 25.4%, 65.3%) · CMYK(4.8%, 23.8%, 0.0%, 25.9%)
Does #B490BD meet WCAG contrast on white?
2.74:1 — WCAG AA Fail, AAA Fail for normal text.
What text color is readable on #B490BD?
Use 000000 text on a #B490BD background; contrast on black is 7.66:1.