#BD40A3

Q: What are the RGB, HSL, and CMYK values of #BD40A3?

RGB(189, 64, 163), HSL(312.5, 49.4%, 49.6%), CMYK(0.0%, 66.1%, 13.8%, 25.9%).

Q: Does #BD40A3 meet WCAG contrast on white?

4.74:1 — WCAG AA pass, AAA fail for normal text.

Overview

#BD40A3 is a warm, dark color. In RGB it is 189, 64, 163, in HSL 312.5°, 49.4%, 49.6%, and in CMYK 0.0%, 66.1%, 13.8%, 25.9%. The nearest named color is Red Violet.

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Color Values

HEX

#BD40A3

RGB

189, 64, 163

HSL

312.5, 49.4%, 49.6%

HSV

312.5, 66.1%, 74.1%

CMYK

0.0%, 66.1%, 13.8%, 25.9%

OKLCH

0.5808 0.1932 337.1

Properties

Warm Dark Nearest: Red Violet

Color Psychology

Magenta is a stimulating, attention-commanding color that bridges passion and imagination. It represents transformation, artistic vision, and unconventional thinking. Magenta disrupts expectations and is associated with innovation and bold self-expression.

Design Usage

Medium magentas are powerful for brands that want to project creativity and boldness. They create eye-catching gradients when blended with purple or orange tones. Use sparingly as accent colors for maximum impact in otherwise restrained designs.